Andy Chan Chun Wai
Product Development: Watch Brands F - M
Selected works from the watch collections which I having chance to involved design, development to finish products.
I selected 3 to 4 images of each related brand. And describe the program natures in words as my "product development footprints".
Watch Collection
Field Ranger
Survival Watches
Brand: Field Ranger
Products : Survival Watches
Lifestyle: Outdoor Sports
Product Design:-
Collection: 16 designs
Program: 48 skus
Markets: U.S.A.
Leaflet:-
Size: 297mm (H) x 210mm (W)
Pagination: 5 pages
Year: 1996
Design Features:
Outdoor case styling / Brushed antique gold & Titan colour case finishing / Easy read dial /Jumbo display / Leather straps / Nylon straps with contrast leather works / Night light / Water resistant
Freestyle
Brand: Freestyle
Products : Professional surfing watches
Lifestyle: Surfing, Beach fashion
Product Design:-
Collection: 49 designs
Program: 160 skus
Markets: U.S.A.
Booklet:-
Size: 205mm (H) x 250mm (W)
Pagination: 36 pages
Year: 2004
Design Features:
Iconic case shapes / Surfing function / Night vision / Quick dry nylon straps / Water resistant
Freestyle
Pedometers
Brand: Freestyle
Products : Pedometers
Lifestyle: Fitness, Running
Product Design:-
Collection: 5 designs
Program: 15 skus
Markets: U.S.A.
Booklet:-
Size: 280mm (H) x 216mm (W)
Pagination: 40 pages
Year: 2001
Design Features:
Iconic shapes / Measure distance / Steps / Miles or Km / Personal fitness programs / Store daily and weekly workouts / Calories burned
Game Time
Brand: Game Time
Products : Wrist Watches
Lifestyle: Licensed sport watches
Product Design:-
Collection: 14 designs
Program: 3066 skus
Markets: U.S.A.
Booklet:-
Size: 280mm (H) x 216mm (W)
Pagination: 20 pages
Year: 2012
Design Features:
Official licensed team logos and colors / Stainless steel case back / Nylon velcro straps /
30M Water resistant
KENNETH COLE
Brand: Kenneth Cole
Products : Designer Watches
Lifestyle: Urban, Fashion Forward
Product Design:-
Collection: 105 designs
Program: 302 skus
Markets: International
Leaflet:-
Size: 280mm (H) x 216mm (W)
Pagination: 34 pages
Year: 2015
Design Features:
KC Connect: Digital watch features / Manage alerts / Control phone / Ionic plating bracelets
Touch Activated Watch: Touch crystal control / World time / Stainless steel construction
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KENNETH COLE
REACTION
Brand: Kenneth Cole Reaction
Products : Designer Watches
Lifestyle: Urban, Fashion Forward
Product Design:-
Collection: 80 designs
Program: 140 skus
Markets: International
Leaflet:-
Size: 280mm (H) x 216mm (W)
Pagination: 34 pages
Year: 2004
Design Features:
Simple designs / Graphical digital displays & dial designs / Large & small calf leather straps with metal accents
Laguna Watch Collection
Brand: Laguna
Products : Wrist Watches
Lifestyle: Beach Fashion
Product Design:-
Collection: 15 designs
Program: 70 skus
Markets: U.S.A.
Booklet:-
Size: 297mm (H) x 210mm (W)
Pagination: 12 pages
Year: 1992
Design Features:
Eye catching colours / Transparent cases & strap / Woven straps & pattern elastic straps /
Quick snap-on buckle / Water resistant
M.O.D.
Brand: M.O.D.
Products : Fashion Watches
Lifestyle: Model Off Duty, Causal fashion,
Confidence, Style, Radiance
Product Design:-
Collection: 6 designs
Program: 36 skus
Markets: International
Booklet:-
Size: 380mm (H) x 273mm (W)
Pagination: 20 pages
Year: 2016
Design Features:
Outstanding watch cases / Spacious dial designs / Double layer dial / 50M Water resistant